Page Views
All:
All page views - any individual visit.
Unique:
Unique visitors that visited the page.
Opt-ins
All:
The number of users who opted in for the product / bought the product or submitted a form/survey or booked an appointment through a calendar.
Rate:
“All Optin” is divided by Unique Page views.
Sales
Orders
At the funnel step level :
The number of sale orders that happened - Essentially, how many orders were placed and does not take into account the number of products and quantities purchased.
At the individual product level:
Number of times the particular product has been purchased.
For Bump Product:
The number of times the bump product is purchased.
Note: We started classifying the bump products data after 27th April 2023 12:00 pm GMT. Before this date, bump product order comes under individual product level orders.
Rate
At the funnel step level :
The number of times ANY product is purchased is divided by unique page views.
At the individual product level:
The number of times the particular product is purchased is divided by unique page views.
For Bump Product:
The number of times the bump product is purchased divided by total orders placed for the step.
Note: We started classifying the bump products rate after 27th April 2023 12:00 pm GMT. Before this date, bump product stats comes under individual product level stats.
Quantity
At the funnel step level
The total quantity of all products purchased in this funnel step.
At the product level
The total quantity of the specific product in that funnel step.
Amount
At the funnel step level:
The total value of all the products purchased in that funnel step.
At the product level:
Total sale value of a specific product in that funnel step.
Average Cart Value
At the funnel step level:
Total Amount / Total Orders.
At the product level:
Not Applicable.
Earnings / Pageviews
All:
Sales Value divided by All page views (not unique page views).
Uniques:
Earnings are divided by Unique Page views.