What is happening?

Google is sunsetting its Google Business Profile - Chat starting from Jul 15, 2024. We understand that this is a frustrating situation, and we are here to help you through this change.


Timeline:

  • Beginning July 15, 2024, your contacts won't be able to start new chat conversations with your business from Google. Contacts in existing chat conversations will see a notification from Google about the feature phaseout. 

  • On July 31, 2024, the chat feature will be removed from Google Business Profile. You won’t receive new chat messages. 


Will my contacts be notified about this change?

Beginning July 15, 2024, contacts in existing chat conversations will be notified about the feature phaseout. These notifications will be shown in existing chat conversations until July 31, 2024, when GBP chat will no longer be supported.


What should I do now?

  • If you have ongoing conversations with your customers on GBP Chat, please seek their contact details so that you may continue conversing with them on phone or any alternate channel post July 31.
  • If you currently use 'GMB Messaging' action in your workflows, please note the action will start getting skipped starting from Aug 1. Please edit your workflows to take appropriate alternate actions.
  • If your profile currently does not have a phone number or if the number is hidden, we recommend adding one to your Business Profile by July 31 so customers can continue to contact you directly. Learn more about how to edit your business phone number.