Digital QR Codes are an effective way to enhance your reputation management strategy. They allow customers to quickly access review pages, feedback forms, and other important resources, making it easier for them to leave reviews and feedback. This guide will walk you through the process of creating and using QR codes in your reputation management efforts.


TABLE OF CONTENTS

Step 1: Create a QR Code for your Business

To get started, follow these simple steps to create a QR Code that links directly to your review page:

  1. Navigate to Reputation: Access the reputation management platform and navigate to the "Reviews QR" section under Reputation -> Settings.
  2. Select the Page: Choose the specific review page you want your QR Code to direct customers to.
  3. Generate the QR Code: Click on the “Create QR Code” button. A unique QR Code will be generated that customers can scan to leave their reviews or feedback.


? Tip: You can create multiple QR Codes for different pages, such as Google Reviews, Facebook Reviews, or a custom feedback form.



Step 2: Customise the QR Code

After generating your QR Code, you can customise it to align with your brand and messaging:

  1. Add a Logo or Image: Personalise your QR Code by adding your company logo or any relevant image.
  2. Change the Text: Modify the text that appears with your QR Code to include any vital message you want to convey.
Tip: Make sure your QR Code remains scannable after customisation by testing it with different devices.


Step 3: Display your QR Code

Once your QR Code is ready, it’s time to make it accessible to your customers:

  1. Download the QR Code: Save the QR Code in the PDF format. 
  2. Print and Display: Add the QR Code to printed materials such as flyers, receipts, or business cards.
  3. Share Digitally: Include the QR Code in your email signatures, social media posts, or on your website.



Tip: Position the QR Code in high-visibility areas where customers are likely to see and scan it.




Step 4: Monitor and Track

After deploying your QR Code, it's essential to monitor its performance:

  1. Track Scans: Access the "Tracking" section within the platform to view real-time data on how many times your QR Code has been scanned.
  2. Analyse Results: Review the data to understand customer engagement and determine the success of your QR Code campaign.
  3. Optimise: Based on the scan data, make adjustments to your strategy, such as changing the location of the QR Code or refining the call-to-action.


Tip: Regularly monitoring scan activity can help you identify trends and opportunities to improve your reputation management efforts.

By following these steps, you can effectively use digital QR Codes to streamline the review process, gather valuable feedback, and strengthen your business's online reputation.