Overview

The Cookie Consent Banner in Funnels & Websites helps you manage user consent for cookies. It allows visitors to accept or decline cookies, ensuring your website complies with privacy regulations.

Introduction

This guide will show you how to set up, customize, and manage the Cookie Consent Banner in Funnels & Websites. By following these steps, you can ensure compliance while providing visitors with control over their cookie preferences.

TABLE OF CONTENTS

1. Enable the Banner

  1. Open your funnel or website in the Funnels & Websites Builder.

  2. Go to the page where you want to enable the banner.

  3. Click on the Cookie Consent Banner Settings icon.

  4. Toggle the switch to enable or disable the banner.

2. Configure Button Actions

  • Accept Essential – Accepts only necessary cookies for website functionality.

  • Accept All – Accepts all cookies, including tracking and analytics.

  • Reject – Accepts only essential cookies.

  • Cancel – Closes the popup and reopens the main banner.

  • Save Preferences – Saves the user’s selected cookie settings.

General Settings

  • Enable or disable the cookie list.

  • Choose the compliance type:

    • Ask to Opt-In – Displays "Accept Essential" and "Accept All" buttons.

    • Don’t Ask – Shows only an "OK" button (users cannot reject cookies).

  • Add a message description and link to your privacy policy.

  • Customize the banner’s appearance (colors, fonts, text size, etc.).

Advanced Settings

  • Consent Expiration – Set the number of days before consent expires.

Layout Options 

  • Choose different display styles for the banner.

  • Read the below section for more information on this section

The Cookie List feature lets users enable or disable different types of cookies. When activated, visitors can select which cookies they want to allow.

  • Essential – Required for website functionality (always enabled).

  • Functional – Supports features like social media sharing and feedback collection.

  • Analytics – Tracks visitor behavior (e.g., page views, bounce rates).

  • Performance – Helps optimize site speed and user experience.

  • Advertising – Used for targeted ads and marketing.

  • Uncategorized – Any cookies not assigned to the above categories.

Adding Cookies to Categories

For each cookie, specify:

  • Cookie Key – Name of the cookie (supports regex patterns for multiple cookies).

  • Duration – How long the cookie lasts (e.g., 1 day, 30 days, 1 year).

  • Domain – The domain setting the cookie.

  • Description – Purpose of the cookie.

Using Regex Patterns

You can use regex patterns to match multiple cookies, such as:

  • ga-* – Matches all cookies starting with "ga-" (e.g., ga-1234, ga-3241).

  • _fbp – Matches Meta Pixel cookies.

  • _ga.* – Matches all Google Analytics cookies.



Scanning Your Website for Cookies

  1. Temporarily disable the Cookie Consent Banner.

  2. Use a free tool like CookieServe to scan your website.

  3. Review the detected cookies and assign them to the correct categories.

Important: Disable the banner before scanning, as it blocks non-essential cookies, preventing a complete scan.

Integrating with Marketing Tools

To ensure proper tracking, categorize cookies correctly:

  • Advertising – Facebook Pixel (fbp, _fbc), other ad platform cookies.

  • Analytics – Google Analytics (ga, _gid), Google Tag Manager, other tracking tools.

For integration details, refer to the Marketing Tools to Use in Funnel & Website Cookie Banner article.

Best Practices

  • Regularly scan your website for new cookies.

  • Provide clear, simple descriptions for each cookie.

  • Use regex patterns to organize similar cookies.

  • Ensure marketing tool cookies are correctly categorized.

  • Keep cookie expiration settings accurate and up-to-date.

By following these practices, you stay compliant with privacy laws while giving users full control over their data.

Frequently Asked Questions (FAQs)

It ensures compliance with privacy laws like GDPR and CCPA for websites that collect user data.

Yes! Users can reopen the banner anytime to update their preferences.

3. What happens if a user rejects all cookies?

Only essential cookies will be stored, while all tracking and analytics cookies will be disabled.

Yes, you can adjust colors, fonts, button styles, and text descriptions in the settings.

Yes, once enabled, the banner applies to all steps/pages in the funnel or website since cookies are managed at the domain level.

Conclusion

Using the Cookie Consent Banner helps your website stay compliant with privacy laws while giving visitors control over their cookie settings. Customize the banner to fit your brand and compliance needs to create a seamless user experience.