Error 30023 occurs when the daily messaging limit for your registered Brand has been reached. Once this limit is reached, additional messages to certain carrier networks may fail until the daily limit resets or the underlying messaging limit is reviewed.

TABLE OF CONTENTS

What Is Error 30023?

Error 30023 means the maximum allowed daily message volume for the registered Brand has been reached.

The limit is applied at the Brand level and is based on the total number of outbound message segments and MMS messages sent to affected carrier networks.

Because the limit is tied to the Brand, activity from multiple numbers or messaging services associated with the same Brand can contribute to the same daily total.

Key Benefits of Understanding Brand-Level Messaging Limits

Knowing how the limit is calculated helps prevent unexpected messaging interruptions.

  • Better Volume Planning: Understand how daily sending activity contributes to the Brand limit.

  • Fewer Delivery Failures: Avoid continuing high-volume sends after the limit has already been reached.

  • Improved Campaign Scheduling: Spread messaging activity across appropriate time periods.

  • Clearer Troubleshooting: Recognize that the issue is Brand-level rather than tied to a single phone number.

How the Daily Limit Is Calculated

The daily limit applies to the registered Brand and includes outbound messaging activity sent to affected carrier networks.

This can include:

  • SMS message segments

  • MMS messages

  • Messages sent from multiple phone numbers associated with the same Brand

  • Messaging activity sent through more than one messaging service using the same registered Brand

Long SMS messages may count as multiple segments, which can cause the daily total to increase faster than the number of visible messages sent.

Common Causes of Error 30023

Error 30023 may occur when:

  • The Brand reaches its maximum daily messaging allowance.

  • A high-volume campaign sends more messages than expected.

  • Long SMS messages are split into multiple segments.

  • Multiple phone numbers are sending under the same Brand.

  • Multiple workflows or campaigns are active at the same time.

  • Messaging activity across different services contributes to the same Brand-level total.

How to Fix Error 30023

Start by reviewing current messaging volume.

  1. Pause high-volume campaigns or workflows.

  2. Review how many messages have been sent during the current day.

  3. Check whether long messages are creating multiple SMS segments.

  4. Review all numbers and messaging activity associated with the same registered Brand.

  5. Wait for the daily messaging limit to reset before retrying large sends.

  6. Contact support if the limit appears incorrect or continues after the expected reset period.

Check SMS Segment Usage

One SMS does not always equal one message segment.

Longer messages may be split into multiple segments based on:

  • Message length

  • Character encoding

  • Emojis

  • Special characters

For example, a long SMS may count as two or more segments even though the recipient sees it as one continuous message.

Reducing message length can help lower total segment usage.

Check Workflows and Campaigns

If Error 30023 occurs during automated messaging, review all active sends tied to the same Brand.

Check:

  • Bulk campaigns

  • Workflow SMS actions

  • Scheduled messages

  • Automated follow-ups

  • Multiple sending numbers

  • Repeated retry behavior

Temporarily pausing high-volume activity can prevent additional failures while the Brand is at its daily limit.

Frequently Asked Questions

Q: What does Error 30023 mean?
It means the registered Brand has reached its maximum daily messaging allowance for affected carrier traffic.

Q: Is the limit applied to one phone number?
No. The limit is applied at the Brand level, so multiple numbers associated with the same Brand can contribute to the same total.

Q: Do MMS messages count toward the limit?
Yes. MMS traffic can contribute to the daily Brand-level messaging total.

Q: Can long SMS messages reach the limit faster?
Yes. Long SMS messages may be split into multiple segments, and each segment can count toward the daily total.

Q: Can multiple campaigns contribute to the same limit?
Yes. Messaging activity from multiple workflows, campaigns, or phone numbers associated with the same Brand can contribute to the limit.

Q: Should I keep retrying failed messages?
No. Retrying while the Brand is still at its daily limit may continue to fail.

Need Help?

If Error 30023 continues, first review the total messaging activity associated with the registered Brand.

Verify that:

  • The Brand has not exceeded its daily messaging allowance.

  • Multiple phone numbers are not contributing unexpectedly to the same Brand total.

  • High-volume workflows or campaigns are paused if needed.

  • Long messages are not generating more SMS segments than expected.

  • MMS activity has been included when reviewing total volume.

  • Repeated retries are not increasing failed sending activity.

  • Enough time has passed for the daily limit to reset.

  • The same Brand is not being used across multiple messaging services that contribute to the same total.

If the limit appears incorrect or the error continues after the expected reset period, contact support for review.

Before contacting support, collect the Brand identifier, affected sending numbers, approximate daily message volume, SMS segment counts if available, MMS volume, timestamps of failed messages, and screenshots showing Error 30023.

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