Quiz scoring and categories help turn quiz responses into meaningful outcomes such as assessments, recommendations, audience segments, and personality-style results.
Assign point values and categories to answer options, then use score tiers, category results, and dynamic content to show each quiz taker a personalized Result Page based on their responses.
TABLE OF CONTENTS
- How to Add Scores in Quizzes
- How Quiz Scoring Works
- Key Takeaways About "Overall Only"
- Add Dynamic Result Messages by Score Ranges
- Personalize Results for Individual Categories
- Build the Result Page from Scratch
- Show the Highest or Lowest Scoring Category
- Best Practices
How to Add Scores in Quizzes
Step 1: Create or Edit a Quiz
Log in to your account.
Navigate to Sites > Quizzes.
Select an existing quiz or click + New Quiz to create a new one.
Step 2: Add Questions to the Quiz
Click Add Question and choose a question type, such as Single Choice, Multiple Choice, or Dropdown.
Enter the question and possible answer choices.
For each answer choice, assign a score value based on how much weight it carries.
Step 3: Assign Scores to Categories
Create score categories, such as Category A, Category B, or other categories that fit your quiz.
Note: When you create or edit a category, the in-product category popover explains how categories work, including setup, assigning options, and showing category scores on the Result Page. Use it as a quick guide while building your quiz.
Assign scores to each answer:
For Single Choice and Dropdown questions, assign a fixed score to each answer.
For Multiple Choice and Multi Dropdown questions, assign a score to each option. Scores are added together when multiple options are selected.
Assign each answer's score to the relevant category.
Step 4: Save and Preview
Click Save Quiz after setting up all questions and scoring.
Use Preview to test the quiz and confirm that scores are calculated correctly.
How Quiz Scoring Works
Quiz scoring converts selected answers into measurable results that can be displayed as an overall score, category score, score tier, or category-based outcome.
Understanding how each score is calculated helps you assign points consistently and build accurate Result Page experiences.
Overall Score
The Overall Score represents the quiz taker's total performance across scored answers.
The Overall Score can be displayed on the Result Page as:
Percentage
Actual score
Out-of-10 score
Category Score
Category scores measure performance within individual categories.
When an answer contributes points to a category, those points are included in that category's result.
Each category is calculated independently, allowing you to compare results across different topics, skills, personas, or recommendation groups.
Percentage Score
Percentage-based results are calculated against the maximum possible score for the applicable overall score or category.
Score Percentage = (Selected Score ÷ Maximum Possible Score) × 100
These percentages can then be mapped to Result Page score tiers such as Low, Medium, and High.
Step 1: Set the Maximum Score for Each Question
Every question has a maximum score based on its question type.
Single Choice or Dropdown
Only one answer can be selected, so the maximum score is fixed.
Multiple Choice or Multi Dropdown
Multiple answers can be selected, so the maximum score is the sum of all available option scores.
Example
A Single Choice question might have a maximum score of 10.
A Multiple Choice question might allow up to 50 points.
Step 2: Assign Scores to Answers
When a quiz taker selects an answer, the score can contribute to:
Overall Score Only: Counts toward the total quiz score but not toward a specific category.
Category-Specific Score: Counts toward a specific category and the overall score.
Multiple Categories: Contributes to more than one category at the same time.
Example
If a quiz contains Category A, Category B, and Category C, and an answer is assigned to Category A, the score contributes to Category A and the Overall Score.
Step 3: Calculate the Final Score
After all answers are selected, the final score is calculated using this formula:
Final Score = (Selected Score ÷ Maximum Score) × 100
The calculation is performed separately for the Overall Score and each category.
Example Calculation
| Category | Selected Score | Maximum Score | Final % | Final Score Formula |
|---|---|---|---|---|
| Overall | 90 | 130 | 69.23% | Selected Score for Overall ÷ Maximum Possible Score for Overall |
| Category A | 20 | 50 | 40.00% | Selected Score for Category A ÷ Maximum Possible Score for Category A |
| Category B | 20 | 50 | 40.00% | Selected Score for Category B ÷ Maximum Possible Score for Category B |
| Category C | 10 | 50 | 20.00% | Selected Score for Category C ÷ Maximum Possible Score for Category C |
In this example:
The quiz taker scored 69.23% overall.
For Category A, the quiz taker scored 20 out of 50, resulting in 40%.
Key Takeaways About "Overall Only"
"Overall Only" Is a Consolidated Score
If an answer is assigned only to Overall Only, it does not contribute to any category.
If an answer is assigned to both a category and Overall Only, it contributes to both.
Categories Are Independent but Contribute to the Overall Score
Each category score is calculated separately, while the Overall Score reflects the combined scored answers.
Formula Breakdown
The percentage score is calculated as:
Selected Score for the applicable result ÷ Maximum Possible Score for that result
This applies to:
Overall
Category A
Category B
Additional categories
The result is converted into a percentage.
Add Dynamic Result Messages by Score Ranges
You can display different messages based on a quiz taker's score percentage.
Steps
Open the Result Page in the quiz builder.
Define score ranges, such as:
Low: 0–40%
Medium: 41–70%
High: 71–100%
Add a custom message for each range.
Optionally, add a CTA such as subscribing, booking a call, or redirecting to a funnel.
Examples
Low:
"There's room for improvement. Let's explore how we can help."
Medium:
"You're on the right track. Here's how to optimize further."
High:
"Awesome job! You nailed this. Let's talk about next steps."
Best Practices
Double-check category assignments if totals do not add up.
Remember that Overall Only answers do not affect categories.
Always preview the quiz to confirm scoring accuracy.
Personalize Results for Individual Categories
Category-specific results allow each quiz outcome to display content that matches the quiz taker's strongest or weakest category.
Instead of showing the same explanation to every participant, you can tailor recommendations, media, and next steps to the category selected by the quiz scoring logic.
Within an Individual Category section, you can customize content for each category, including:
Headline and explanatory text
Images
Videos
Links
CTA buttons
Category-specific recommendations
You can configure the Individual Category section to display either the highest-scoring or lowest-scoring category.
The first category can also serve as a starting template when building category-specific result content, reducing repetitive setup before customizing each category individually.
Build the Result Page from Scratch
You can add or remove sections and fully customize the Result Page.
Sections Available
Header
Overall Score
Category Score
Individual Category
Call to Action
Footer
Header
The Header is the top section of the Result Page.
What You Can Do
Show or hide the business name.
Switch the layout between default and reverse.
Upload a logo and adjust its size.
Edit the quiz title, including font, size, color, and alignment.
Adjust margin and padding.
Set a background color.
Example
Add your logo and a custom quiz title such as Leadership Scorecard.
Overall Score
The Overall Score section summarizes total quiz performance.
What You Can Do
Turn on Dynamic Content to show different messages for Low, Medium, or High score ranges.
Rename the section title, such as Your Final Score.
Show or hide the numeric score and tier legend.
Choose the display format:
Percentage
Actual Score
Out of 10
Choose the score position, such as left or right.
Add tailored text, images, or links for each tier.
Adjust spacing and background color.
Example
"You scored 68% — you're on the right track! Let's take the next step."
Category Score
The Category Score section breaks down performance across multiple categories.
What You Can Do
Rename the section header, such as Your Skills Breakdown.
Optionally enable Dynamic Content for category-specific messaging.
Show or hide percentages.
Add explanatory text under each category.
Adjust spacing and background color.
Choose how each category score appears:
Percentage
Actual Score
Out of 10
This lets you match the Category Score display to the style of the Overall Score.
Example
"Marketing 80%, Sales 60%, Leadership 40%" with supporting feedback under each category.
Individual Category
The Individual Category section highlights one category, either the highest-scoring or lowest-scoring category.
Settings Available
Display Category
Choose:
Highest Score
Lowest Score
Dynamic Tags
Insert variables such as:
{{quiz_tags.highest_category_name}}
{{quiz_tags.highest_category_score}}
Content Editor
Add explanatory text, format fonts, and include inline links.
Media Options
Choose between an image or video.
For video, paste a video link and select the placement:
Top
Bottom
Left
Right
Fixed
Note: Images and videos included in templates cannot be replaced. They can only be toggled on or off and repositioned.
CTA Button
Customize:
Button text
Link
Color
Alignment
Spacing and Background
Adjust margins, padding, and background color.
Example
"Your score shows you are Marketing Strategy with a score of 80%."
You can pair this result with a right-aligned video and a CTA button labeled Subscribe.
Call to Action
The Call to Action section encourages quiz takers to take the next step.
What You Can Do
Add contextual text above the button.
Customize the button label, such as:
Book a Call
Download Report
Link the button to:
Funnels
Booking calendars
External resources
Customize button color, text color, and alignment.
Adjust spacing and background color.
Use dynamic content to show different CTAs or supporting text for specific score tiers.
Example
"Want to talk about your results? Book a 15-minute call."
Footer
The Footer closes the Result Page.
What You Can Do
Add footer text, such as a disclaimer or copyright notice.
Upload a small logo.
Insert links to:
Privacy Policy
Terms
Social profiles
Adjust spacing and background color.
Example
"© 2025 XYZ Co. | Privacy Policy"
Show the Highest or Lowest Scoring Category
Highest and lowest category results let you turn category scores into a single personalized outcome.
This is useful for:
Personality quizzes
Recommendation quizzes
Readiness assessments
Quizzes designed to identify a contact's strongest area
Quizzes designed to identify the biggest opportunity for improvement
Steps
On the Result Page:
Click + Add Section.
Select Individual Category.
Choose whether to display:
Highest Category: Shows the category with the highest score.
Lowest Category: Shows the category with the lowest score.
Customize the text and content displayed for the result.
Save and preview the quiz to verify that the expected category appears.
You can also use Quiz Tags inside Individual Category content, including:
{{quiz_tags.highest_category_name}}
{{quiz_tags.highest_category_score}}
{{quiz_tags.lowest_category_name}}
{{quiz_tags.lowest_category_score}}
Best Practices
Keep results simple by hiding sections you do not need.
Match CTAs with outcomes so quiz takers receive the appropriate next step.
Preview frequently to confirm layout and content on both desktop and mobile.
Double-check scoring and category assignments if totals do not add up.
Test boundary scores, such as 40% and 70%, to confirm they map to the correct tiers.