Ad Manager allows you to run the ad campaigns on Google. Your Google Ads campaign is entirely in your control: design your ad content, choose your daily budget and set a specific target audience with geography and languages. 

TABLE OF CONTENTS



Overview


This guide walks you through creating a Google Search Ad campaign with Multiple Ad Group functionality. It outlines how to:

  • Structure your campaigns using up to 10 ad groups.

  • Add up to 3 ads per ad group for A/B testing.

  • Configure campaign-level, ad group-level, and ad-level settings independently.

  • Monitor performance across all levels.
This makes campaign creation more modular, testable, and scalable, bringing you closer to a native Google Ads experience.


Prerequisite for Ad Manager


In Ad Manager, the first step is to connect your Google account and associated Ad account, by logging into your Google account via LeadConnector App. Ad Manager allows connecting one google ad account. 



Step 1 | Create Campaign


On the Ad Manager home screen, click on the 'Create Campaign' button and from the following screen select the platform to publish your ad campaign, i.e. Google.



On click of 'Next' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.



Click 'Next' to start defining your ad campaign.



Step 2 | Ad Campaign Configuration



Ad content creation is now part of a three-level structure:

  • Campaign Level

  • Ad Group Level (New)

  • Ad Level

Each level has its own configuration process:


A. Campaign Level Setup

  1. Define the campaign name.

  2. Choose the bid strategy (e.g., Maximise Clicks).
    Bid Strategy - Maximise Clicks
    Maximum CPC bid limit is an advanced option for people who want more control over their Maximise Clicks bid strategy. A bid limit lets you control the maximum amount you'll pay for each click.

    Optional toggle to set a max cost-per-click (CPC) limit to control spend.


    Note: This bid strategy is by default added for website traffic - search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it.

  3. Set a daily budget:
    The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign.

    Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.

  4. Configure audience controls:

    The Audience control section has two parts which are mandatory fields and are required to publish the ad campaign.
    A: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state.
    The geographical location can be defined at both location or radius level by selecting the radio button and search - select the desired country, city, place name, address or coordinates.


    Note: 
    1. The option to Include/Exclude a selected geographic location by Radius is not supported by Google.
    2. When defining the geographic location by radius, the radius around the specified address can be modified to be included as the audience reach.
    B: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign.

    Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon.

    C: Gender and Age Targeting
    Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.


Ellipses menu options at Campaign Level:


Changes that can be made from campaign listing page:

  • Delete campaign 

  • Clone campaign 

  • Edit campaign settings

  • Upload to template library


Ellipses option in the campaign builder flow at the campaign level:

  • Create Ad Group





B: Ad Group Level Setup

  • Create and name up to 10 ad groups.

  • For each ad group:

    • Enter a base website URL. This URL will:

      • Generate keyword suggestions.

      • Be applied to all ads in the group.

    • Add keywords manually or select from auto-suggestions.

    • Define match types: Broad, Phrase, Exact.

    • Enter up to 40 positive and 40 negative keywords.



Manage your search ad keywords from the Ad Group section. There are 2 sub-sections to the Keywords section namely, Positive Keywords and a button which turns into a section to enter 'Negative Keywords':

  • Under Keywords, enter any relevant words or phrases that will match what users might search for on Google to connect with your business:
  • For each keyword, enter a word or phrase, after entering the phrase or word in the Keyword section, click enter to save that keyword or press 'Add' after selection of the keyword match type.
    • Each keyword now has a match type dropdown:
    • Broad (keyword)
    • Phrase (default:"keyword")
    • Exact ([keyword])
  • Applies to positive and negative keywords (limit: 40 each, 80 characters/keyword)
  • Add another phrase or word in the keyword box to create additional keywords, or click on the cross icon on the selected keyword to delete it.
Notes:
1. Each word or a phrase keyword can be upto 80 characters.
2. Upto 40 positive and negative keywords each can be added per campaign.
3. Suggested keywords are shown based on the website entered in the ad.

Click on the 'Add Negative Keywords' button to optionally add negative keywords.

Under Negative keywords, you can optionally add words or phrases that you do not want matched with your ad. Anyone who searches on Google with one of these negative keywords will not see your ad.

For each negative keyword, enter a word or phrase, then click Enter or 'Add' button for that keyword to be selected as a negative keyword.

Add another phrase or word in the keyword box to create additional keywords, or click on the cross icon on the selected keyword to delete it.


Ellipsis menu options at Ad Group level:

  • Create new ad

  • Duplicate ad group

  • Delete ad group (cannot delete if only one exists)



C: Ad Level Setup



Each ad group can have up to 3 ads and for each ad:

  • Add up to 15 headlines (30-character limit each).

    • Your ad's headline can be split into three parts, each separated by a "|" character. Under Headline 1, enter the first part of your headline.
    • If your full headline is more than 30 characters, you can add up to 30 more characters under the Headline 2 and Headline 3 options.
    • Use the "Add New Headline" button to dynamically add up to 15 headlines (30 char limit each), defaults and mandatory: 3 headlines.

  • Add up to 4 descriptions (90-character limit each).

    • Under Description 1, enter a description for your ad. If your description exceeds 90 characters, you can enter an additional 90 characters under Description 2.
    • Use the "Add New Description" button to dynamically add up to 15 headlines (30 char limit each), defaults and mandatory: 3 headlines.

  • Provide a final URL and optional display paths (up to 15 characters each).

    • Specify the URL that your ad will link to, manually enter the website URL.
    • The Display Path fields under the Website URL section refers to the 'Path' fields that are part of your final URL. It is an optional field used to create a clean, user-friendly URL path on the ad. We support two segments (up to 15 characters each).

Note: All ads within a single ad group must share the same base URL, but may vary in display path.



Similarly, you can do the same with your Ad 2 and Ad 3 which are optional but a good addition for google to optimise your campaign better. 



Ad Actions:

Use the ellipsis menu to:

  • Duplicate ad

  • Delete ad (must have at least one remaining ad in the group)


Step 3 | Review and Publish


Click on the "Review" button at top right to see the campaign configuration details. Once the campaign is in review stage, you can verify all the details of aesthetics, content, budget and other entries before taking your campaign live. 

The new Review screen allows you to:

  • Toggle between ad groups and view ads inside each group.

  • Ensure all required elements are in place:

    • At least 1 ad group.

    • At least 1 ad per ad group.

  • Easily visualise the campaign’s hierarchical structure before publishing.


After completing steps 2 and 3, the Ad Campaign on clicking the publish option will charge the card added with Google on the connected Ad account.


Important note

1. When creating an ad campaign, strictly adhere to the google ad policies to prevent ad rejections. Below is the link to google ad policies that will act as the guiding source of truth.

https://support.google.com/adspolicy/answer/6008942?visit_id=638814115746281060-874345944&rd=1