TABLE OF CONTENTS



What is Booking Redirect?

Google Booking Redirect a.k.a Google Organic Booking refers to the process of customers finding and booking services directly from a business's Google My Business (GMB) listing, without any involvement of third-party booking platforms or paid advertisements. When users search for a specific service or business on Google, and the business has enabled booking functionality through their GMB profile, customers can book appointments or services directly from the search results page or the business's Google Maps listing.


This feature allows businesses to streamline the booking process for potential customers, providing a convenient way for users to schedule appointments without visiting the business's website or using external booking platforms. Google Organic Booking helps businesses attract and convert local customers by making the booking experience seamless and accessible directly from Google search.


Who is this applicable for?

This feature can be used by users who have businesses in the following countries:



Following are the Business verticals this is applicable for with some exclusions:



What do you need? 

  1. You must have a Google Business Profile for this feature
  2. Your Business profile should match your GMB profile, i.e. name and address.
  3. Business should be in any of the supported listed countries


Uploading Feeds

Go to Calendars Settings > Connections > Organic Booking Redirect 

Step 1: Primary Action Feed (Book Online Button)

  1. Create a Booking Page:

    • Set up a Service Menu or a Group of services. This detailed view helps customers choose services easily.

  2. Upload the Primary Action Feed:

    • This link enables customers to directly book services. Ensure it’s active and user-friendly.

The Primary Feed action link would be added to the Book Online button as shown in the below example

Step 2: Individual Service Booking


List Your Services:

  • Any calendar which you have created can be used here which would show up under the services tab on Google


Upload Individual Service Feeds:

  • If you want certain calendars (services) to be shown you can select those Calendars in the Individual Service Booking dropdown. 


Ensure the Calendars have Description:

  • Please ensure that the calendars you are selecting have a clear description matching to the Name of the Calendar/Service. This is crucial to get these validated on Google's end.


It usually takes 1-2 weeks for the feeds and profiles to be verified for the first time. 


The Calendars which you upload in the Service Feed would appear on Google similar to the example shown below.




Tips for Success:


  • Clear Descriptions: Make sure your services and calendars have clear, concise descriptions that match their names.


  • Link Accuracy: Please ensure that you are selecting only service menu or group in the Primary Action Feed and Individual calendars Service Links


  • Regular Updates: Keep your information current. Update your offerings and descriptions as needed for accuracy.


How to Disable Integration?

Users have the option to disable Google Organic Booking with a simple toggle in Calendar settings. By disabling the integration, the system refrains from uploading any feed to Google. Consequently, the end customers won't find the option to discover and book services directly from a business's Google My Business (GMB) listing.


To disable the integration:

  • Navigate to Calendar Settings > Connections Tab

  • In the Account Connections tab, locate the Google Organic Booking section.

  • Toggle the switch to disable Google Organic Booking.







Supported Countries

The following table lists the countries supported by the Google Organic Booking Redirect integration. This list is updated periodically, check back here to stay up to date.


Country

Country Code

Aland

AX

Andorra

AD

Anguilla

AI

Argentina

AR

Aruba

AW

Australia

AU

Austria

AT

Bahrain

BH

Belgium

BE

Brazil

BR

British Virgin Islands

VG

Bulgaria

BG

Canada

CA

Cayman Islands

KY

Chile

CL

Christmas Island

CX

Colombia

CO

Cook

CK

Croatia

HR

Curaçao

CW

Czech Republic

CZ

Denmark

DK

Estonia

EE

Falkland

FK

Faroe Islands

FO

Finland

FI

France

FR

French Polynesia

PF

Germany

DE

Gibraltar

GI

Greece

GR

Greenland

GL

Guam

GU

Hong Kong

HK

Hungary

HU

India

IN

Indonesia

ID

Ireland

IE

Isle of Man

IM

Israel(*EN UI only)

IL

Italy

IT

Japan

JP

Latvia

LV

Lithuania

LT

Luxembourg

LU

Malaysia

MY

Malta

MT

Martinique

MQ

Mexico

MX

Montserrat

MS

Netherlands

NL

New Caledonia

NC

New Zealand

NZ

Niue

NU

Northern Mariana Islands

MP

Norway

NO

Panama

PA

Peru

PE

Philippines

PH

Poland

PL

Portugal

PT

Puerto Rico

PR

Russia

RU

Saint Helena

SH

Saint Pierre and Miquelon

PM

Samoa

WS

San Marino

SM

Singapore

SG

Sint Maarten

SX

South Africa

ZA

South Korea

KR

Spain

ES

Svalbard

SJ

Sweden

SE

Switzerland

CH

Taiwan

TW

Thailand

TH

Tokelau

TK

Turkey

TR

Turks

TC

United Arab Emirates (*EN UI only)

AE

United Kingdom

GB

United States

US

Uruguay

UY

US Virgin Islands

VI

Vatican City

VA

Vietnam

VN

Wallis

WF