This guide explains the meaning of each metric you’ll see when viewing your Funnel & Website Stats. Use these definitions to understand your performance and improve your marketing.
TABLE OF CONTENTS
Page Views
How many times your funnel pages are visited.
| Type | Description |
| All | All page views - includes repeat visits. |
| Unique | Unique visitors that visited the page. |
Example: 1 person visits twice → All = 2, Unique = 1.
Opt-Ins
Tracks users who express interest in your offer.
| Type | Description |
| All | Number of users who opted in for the product, bought the product, submitted a form/survey, or booked an appointment through a calendar. |
| Rate | "All Opt-ins" divided by Unique Page Views. |
Example: 50 opt-ins from 200 unique views → Rate = 25%
Sales - Orders
Counts purchases in your funnel.
| Level | Description |
| Funnel Step Level | Number of sale orders that happened -> how many orders were placed (does not consider number of products or quantities purchased). |
| Individual Product Level | Number of times the particular product has been purchased. |
| Bump Product | Number of times the bump product is purchased. |
Example: 30 orders placed in a step, 18 of those included product A and 5 included the bump product so Funnel Step Level = 30, Individual Product Level = 18 and Bump Product = 5.
Sales - Rate
Shows conversion from views to purchases.
| Level | Description |
| Funnel Step Level | Number of times ANY product is purchased divided by Unique Page Views. |
| Individual Product Level | Number of times the particular product is purchased divided by Unique Page Views. |
| Bump Product | Number of times the bump product is purchased divided by total orders placed for the step. |
Example: 20 bump purchases out of 100 orders → Rate = 20%.
Sales - Quantity
Total items sold.
| Level | Description |
| Funnel Step Level | Total quantity of all products purchased in this funnel step. |
| Product Level | Total quantity of the specific product in that funnel step. |
Example: 10 orders with 3 items each → Quantity = 30.
Sales - Amount
Total revenue generated.
| Level | Description |
| Funnel Step Level | Total value of all products purchased in that funnel step. |
| Product Level | Total sale value of a specific product in that funnel step. |
Average Cart Value
Average revenue per order.
| Level | Description |
| Funnel Step Level | Total Amount divided by Total Orders. |
| Product Level | Not Applicable. |
Example: $1000 in sales from 20 orders → Average Cart Value = $50.
Earnings/Page Views
Revenue per page view.
| Type | Description |
| All | Sales Value divided by All Page Views (not unique page views). Total Sales Value ÷ All Page Views. |
| Uniques | Earnings divided by Unique Page Views. Total Sales Value ÷ Unique Page Views. |
Example: $5000 sales with 5000 page views → $1 per view.
Performance Indicators
What to Aim For?
- Growing unique visitors and opt-ins.
- Healthy and stable conversion rates.
- Strong average cart value and high revenue per view.
Performance Warning Signs
- Declining or consistently low unique traffic.
- Low opt-in or sales conversion rates.
- Small average order values or poor upsell performance.