Monitor and improve your email deliverability with the new Email Health Report dashboard (BETA). Review key metrics of your email performance, including delivery rates, open rates, click-through rates, and bounce rates, and get actionable recommendations to optimize your email campaigns and automations.


TABLE OF CONTENTS


Please note:

You must send at least 500 emails in the last 30 days to view your Email Health Report

Email health reports exclude the last 24 hours of data to ensure stable scoring

The deliverability score uses industry-standard benchmarks for accurate performance assessment

This feature is currently in BETA - we're continuously improving based on user feedback


Review Your Email Health Score

  • In your account, navigate to Dashboard > Email Health Report
  • Your email health data is organized into several sections to help you analyze your current performance and identify improvement opportunities


Understanding Your Health Score

Your email deliverability will be summarized by an overall health score (0-100), which is calculated using a weighted formula based on five key email performance metrics:


Performance Status Ranges:

  • 80-100: High (Green) - Excellent deliverability
  • 60-79: Good (Blue) - Strong performance with room for optimization  
  • 40-59: Low (Orange) - Needs attention and improvement
  • 0-39: Bad (Red) - Requires immediate action


Key Metrics Tracked

Your aggregate performance metrics are displayed with current rates, trend indicators, and recommended benchmarks:


Delivery Rate: Percentage of emails successfully delivered (Target: >95%)

Open Rate: Percentage of delivered emails that were opened (Target: >33%)

Click Rate: Percentage of delivered emails that received clicks (Target: >1.2%)

Bounce Rate: Percentage of emails that couldn't be delivered (Target: <1%)

Unsubscribe Rate: Percentage of recipients who opted out (Target: <0.3%)

Complaint Rate: Percentage of emails marked as spam (Target: <0.01%)


Score Change Tracking

Monitor your progress with comprehensive change indicators that show how your performance has evolved:


Overall Score Change:

Your deliverability score change is prominently displayed below your score with a clear trend indicator and time period reference (e.g., "Your score has decreased by 13.2 points" with the comparison period "Aug 16 - Sep 15").


Individual Metric Changes:

Each metric displays its own trend indicator showing percentage changes:

  • Red downward arrow (↓):Indicates a decrease in performance
    • Example: "↓ 3.5%" for Delivery Rate, "↓ 14.6%" for Open Rate
  • Green upward arrow (↑):Indicates improvement in performance
    • Example: "↑ 0.0%" for Click Rate, Unsubscribe Rate, and Complaint Rate
    • Note: For negative metrics like Bounce Rate, an upward arrow indicates worsening performance


Understanding Metric Trends:

  • Positive metrics (Delivery, Open, Click rates): Green arrows = good, Red arrows = needs attention
  • Negative metrics (Bounce, Unsubscribe, Complaint rates): Red arrows = good (decreasing), Green arrows = needs attention (increasing)


Time Period:

All changes are calculated comparing your current selected period against the previous selected number of days period, with the specific date range displayed below your overall score.


How Your Score is Calculated

Your deliverability score uses a transparent, weighted formula that prioritizes the most impactful metrics with no artificial boosting:


Formula Components:

Open Rate (30% weight): Measures recipient engagement

Click Rate (25% weight): Indicates content relevance and quality

Bounce Rate (20% weight): Reflects list quality and sender reputation

Unsubscribe Rate (15% weight): Shows content-audience fit

Complaint Rate (10% weight): Critical for maintaining sender reputation


Each metric is normalized against industry benchmarks and capped between 0 and 1 before applying the weights.

Troubleshooting Common Issues


"You must send at least 500 emails within the last 30 days. Start sending now to track your performance!"

This message appears when you haven't sent at least 500 emails in the last 30 days.


Solution: Continue sending emails to reach the minimum threshold. Your score will appear once you've sent 500+ emails within a 30-day period.


Score seems inaccurate or outdated

Remember that the Email Health Report excludes the last 24 hours of data to ensure scoring stability.


What this means: Recent campaign performance won't immediately impact your score, allowing for more reliable trend analysis.


Sudden score drop

If your score decreases significantly:

  • Check recent campaigns for unusual bounce or complaint rates
  • Review list sources for potential quality issues
  • Analyze content changes that might affect engagement
  • Monitor external factors like seasonal trends or industry changes

BETA Feature Feedback


As this feature is currently in BETA, we're actively collecting user feedback to improve the Email Health Report. If you encounter any issues or have suggestions for improvement, please contact our support team.

Frequently Asked Questions


Q: How often is my score updated?
A: Your score is recalculated daily, excluding the most recent 24 hours of data.

Q: Why do I need to send 500 emails minimum?
A: This threshold ensures statistical significance for reliable scoring and meaningful trend analysis.

Q: Can I see historical score data?
A: Yes, you can view your score changes for any custom date range you select using the date filter. If no data is available for your selected period, the system will display an appropriate message indicating insufficient data for that timeframe.

Q: What if my industry has different benchmarks?
A: Our benchmarks are based on cross-industry standards. Focus on improving your score relative to these benchmarks and your own historical performance.

Q: How does this compare to other email health tools?
A: Our scoring system uses transparent, weighted calculations with no artificial boosting, providing honest assessments of your email performance.

Q: Will this BETA feature change?
A: Yes, we're continuously improving the Email Health Report based on user feedback and may add new features or refine existing ones.