The Competitor Analysis feature empowers agencies and businesses to benchmark their online reputation against up to three competitors. Using real-time review data from Google, Facebook, Yelp, Foursquare, Trustpilot, and more, you can quickly uncover strengths, weaknesses, and opportunities to get ahead of the competition.

TABLE OF CONTENTS

What is Competitor Analysis in Reputation Management?

Competitor Analysis is a powerful tool within the CRM's Reputation Management suite that allows agencies to compare their online reputation metrics with up to three competitors.

By automatically gathering and analyzing review data across platforms like Google, Facebook, Yelp, Foursquare, Trustpilot, and more, Competitor Analysis provides:

  • Reputation Score (0–100) – Weighted rating based on reviews, volume, and responsiveness.

  • Sentiment Heatmap – A visual matrix of positive, neutral, and negative reviews across competitors.

  • Keyword & Theme Analysis – Trending positives and pain points, with clickable themes to view actual reviews.

  • Competitor Positioning Grid – Interactive quadrant mapping strengths vs. weaknesses to reveal what customers love or dislike.

  • Ratings by Source – Platform-specific insights (average rating, total reviews, response time, response rate).

 Key Benefits of Competitor Analysis

  • Real-Time Benchmarking – Instantly compare star ratings, review volumes, and response behavior.

  • Multi-Platform Insights – Access data from multiple review sites for a holistic perspective.

  • Actionable Visuals – Sentiment heatmaps and positioning grids highlight performance gaps.

  • Interactive Drill-Downs – Click theme words or sentiment blocks to see the exact reviews driving insights.

  • Effortless Setup – Simply add competitors and let your CRM auto-fetch the data.

  • Enhanced Reporting – Share competitor insights in client presentations.

  • Time Savings – Eliminate manual research and streamline reputation tracking.

  • Strategic Decision-Making – Use data-backed insights to refine strategies and boost market share.

 How To Setup Competitor Analysis

Step 1: Navigate to Competitor Analysis

  • From your dashboard, click Reputation.

  • Select the Competitor Analysis tab.

Step 2: Add Your Business

  • Click + Add Your Business.

  • Allow location permission and search for your business.

  • Select the correct listing and click + Add Your Business again to confirm.

Step 3: Add Competitors

  • Click + Add Competitor (maximum of 3 competitors).

  • Search for competitor businesses and select the correct ones.

  • Click + Add Competitor to confirm.

Step 4: Check Ratings by Source

  • Scroll to Ratings by Source (Google, Facebook, Yelp, Trustpilot, etc.).

  • For each platform, view:

    • Average Rating (e.g., 4.9 ⭐️)

    • Total Reviews (e.g., 295)

    • Average Response Time (e.g., N/A or 2 days)

    • Response Rate (% of reviews responded to)

Additional Competitor Analysis Subtopics

Real-Time Benchmarking

  • Compare star ratings and review volumes side-by-side.

  • Monitor average response times and responsiveness.

Multi-Platform Insights

  • Expand beyond Google to see competitor performance on other major review sites.

  • Identify platforms where competitors excel (or fall short).

Interactive Visuals: Sentiment Heatmap & Positioning Grid

  • Sentiment Heatmap – View positive, neutral, and negative review distribution. Click any block to see the actual reviews.

  • Positioning Grid – Explore strengths and weaknesses through sentiment-tagged keywords. Click themes to reveal reviews linked to each strength or weakness.

Easy Setup and Automation

  • Competitor data is auto-fetched and refreshed regularly.

  • No manual entry required — once set up, the system continuously updates.


Frequently Asked Questions

Q: How many competitors can I compare at once?
You can benchmark against up to three competitors at a time.

Q: Which review platforms are supported?
Google, Facebook, Yelp, Foursquare, Trustpilot, and other major platforms.

Q: How often is data updated?
Data is auto-fetched and refreshed regularly to provide the latest insights.

Q: Is manual data entry required?
No, all competitor data is automatically gathered.

Q: Can I change competitors after setup?
Yes, you can edit or update competitor selections anytime.

Need Help?

If Competitor Analysis is missing data, showing the wrong business, or not displaying the competitors you expect, first review the selected listings and available review sources.

Verify that:

  • Your business was added using the correct listing.

  • Each competitor was selected from the correct business listing.

  • You have added no more than three competitors.

  • Location permissions are enabled if requested during setup.

  • The competitor businesses have public review data available on supported platforms.

  • You are reviewing the correct account and business location.

  • Ratings, review volume, sentiment, and response metrics are available for the selected sources.

  • You have refreshed the page if recently added competitors are not appearing yet.

  • You are not expecting identical data across every review platform, since availability can vary by business and source.

If a competitor shows limited or missing information, confirm that the selected listing is correct and that the business has review activity on the supported sources.

If the issue continues, collect the business name, competitor names, affected review source, missing or incorrect metric, and screenshots of the Competitor Analysis view before contacting support.