Overview
For new Agencies (where the agency account is less than 7 days old), a warm-up period is applied to control SMS sending limits. This helps ensure compliance and smooth scaling of SMS traffic.
Daily SMS Limit
During this warm-up period, the daily SMS limit is calculated as:
250 × n, where:
n = age of the agency in days
1 ≤ n ≤ 7
For example:
| Day | Daily SMS Limit |
|---|---|
| Day 1 | 250 messages |
| Day 2 | 500 messages |
| Day 3 | 750 messages |
| Day 4 | 1000 messages |
| Day 5 | 1250 messages |
| Day 6 | 1500 messages |
| Day 7 | 1750 messages |
Error Message
When this daily SMS limit is exceeded, the following customer-friendly message will be shown:
Agency SMS limit reached due to 7-day warm-up period (day {n}/7). Sending resumes at {reset_time_local}. [Learn more]
{n} → replaced with the current day of the warm-up period
{reset_time_local} → replaced with the local reset time for SMS sending
Note- After Day 7: The warm-up period ends, and there is no SMS sending limit for the agency.
Troubleshooting Steps
If you encounter this error:
Check the age of the agency: Confirm whether the account is still within the first 7 days.
Review the daily SMS usage: Verify how many messages have already been sent today.
Wait until the reset time: The error message will show the local time when sending resumes.
Test after reset: Try sending messages again once the daily limit resets.
After 7 days: If the error persists beyond the 7-day warm-up period, contact support for further assistance.