Automatically generating Marketing Audit Reports through workflows allows you to instantly analyze every new lead’s online presence. This helps you understand opportunities faster, personalize outreach, and improve conversion rates without manual effort.

TABLE OF CONTENTS

What is the Marketing Audit Workflow Action?


The Marketing Audit workflow action enables automatic report generation for any contact entering your system. Instead of manually running audits, this feature uses available contact data to create a detailed report instantly.


This allows teams to:

  • Identify gaps in a business’s online presence

  • Understand SEO, listings, and reputation performance

  • Personalize communication based on real insights

  • Save time by automating repetitive analysis tasks


Unlike previous limitations, this action works for contacts from any source, including forms, ads, imports, integrations, and more.

Action Name


Generate Marketing Audit Report

What Data is Used to Generate Reports?


The workflow action pulls information directly from the contact record to generate the audit.


This may include:

  • Business name

  • Website URL

  • Address (city, state, zip code)

  • Email

  • Phone number


More complete and accurate contact data leads to more reliable audit results.

What is a Marketing Audit Report?


A Marketing Audit Report provides a structured overview of a business’s online presence. It evaluates key performance areas and highlights opportunities for improvement.


The report typically analyzes:

  • Business listing accuracy

  • Website performance

  • Search visibility (SEO)

  • Online reputation and reviews

  • Business profile completeness


These insights help guide decision-making, improve onboarding, and support better marketing strategies.

How to Set Up the Workflow Action


Proper workflow setup ensures that every new contact is automatically analyzed without manual intervention, allowing your team to act quickly with data-backed insights.


Create a Workflow to Generate Reports Automatically

  1. Open your automation/workflow builder

  2. Create a new workflow

  3. Add a trigger (recommended: Contact Created)

  4. Click Add Action

  5. Select Generate Marketing Audit Report

  6. Map the required contact fields (business name, address, etc.)

  7. Save the action

  8. Publish the workflow



This screen shows the workflow builder with the audit action configured and fields mapped.

What to do: Add the “Generate Marketing Audit Report” action, map the required fields, then click Save Action and publish the workflow.

How the Workflow Action Works


Understanding how the automation runs helps ensure your data is structured correctly and your reports are accurate.


When a contact enters the workflow:

  • The system reads available business information

  • It identifies the correct business entity

  • A detailed audit is generated automatically

  • The report is attached to the contact record


This entire process runs automatically once configured.

Duplicate Prevention (Important)


To maintain clean and reliable data:

  • Duplicate audit reports are automatically prevented

  • Existing audit workflows will not re-trigger for the same contact

  • Previously analyzed records are intelligently managed


This ensures reports are not unnecessarily duplicated.

Where to Find Generated Reports


Once the workflow runs, reports are stored and easily accessible for review and follow-up.


To locate a generated report:

  1. Navigate to your Prospecting area

  2. Search for the contact or business

  3. Open the record

  4. View the associated Marketing Audit Report


If the Prospecting section is not visible, ensure the feature is enabled for your account.

Example Use Case: Automating Lead Audits


Automating audits for every new lead ensures no opportunity is missed and allows your team to respond with relevant, data-driven insights.


Scenario:

  • A new contact is created from a form, ad, or import

  • The workflow triggers instantly

  • A Marketing Audit Report is generated

  • Your team gains immediate visibility into performance gaps


This enables you to:

  • Personalize outreach based on real data

  • Identify opportunities before initial contact

  • Improve engagement and conversion rates

Frequently Asked Questions


Q: Can I generate reports for contacts from any source?

Yes. Reports can be generated for contacts from forms, ads, imports, integrations, and more.


Q: What happens if contact data is incomplete?

The report will still generate, but accuracy may be limited. More complete data improves results.


Q: Will this create duplicate reports?

No. Duplicate reports are automatically prevented.


Q: Do I need to manually run the report?

No. Once added to a workflow, the process is fully automated.


Q: Where are the reports stored?

Reports are available inside the Prospecting section under the associated contact.

Need More Help


If you need assistance setting up workflows or generating reports, open the Help Center from your dashboard or contact support for further guidance.