Accurate reporting is essential for understanding campaign performance and making informed decisions. When tracking is not configured correctly, it can lead to missing data, duplicate entries, or incorrect attribution.


This guide walks through the most common issues and how to fix them to ensure reliable reporting.

TABLE OF CONTENTS

Overview


Reporting issues are typically caused by one of the following:

  • Incorrect integration setup

  • Misconfigured tracking templates

  • Duplicate naming across campaigns, ad groups, or ads


Fixing these ensures your reporting data is accurate and actionable.

Check Integration Connection


A properly connected integration is required for reporting to function correctly.


What to Verify

  • The integration is active and connected

  • The correct email account is used

  • The connected user has Admin-level permissions

Verify Integration Connection


This image shows the integrations section where your account connection and email are displayed.

Confirm that the correct email is connected and that the integration status shows as active.

Important Notes

  • The connected email must match the one associated with your ad account

  • The user must have User or Admin access, not manager-only access

  • Incorrect permissions can prevent data from syncing properly

 Confirm User Permissions


This image shows the user access levels inside your ad account.

Ensure the connected user has Admin access to allow proper data tracking and reporting.

Validate UTM Tracking Setup


Tracking templates are required to capture attribution data correctly.


Key Rule


Tracking templates should only be applied in one location:

  • Account level

  • Campaign level

  • Ad level


If applied in multiple places, the system follows this hierarchy:


Account → Campaign → Ad

Best Practices

  • Use only one tracking template location

  • Avoid duplicate or conflicting templates

  • Do not modify standard tracking structures

Important


UTM parameters are case-sensitive and must match exactly:

  • No extra spaces

  • No incorrect capitalization

  • No formatting changes


Even small errors can break attribution tracking.

Ensure Unique Naming Structure


Duplicate naming is a common cause of reporting issues.


Incorrect Setup (What to Avoid)


Using identical names across ads or ad groups:

  • Same ad name used multiple times

  • Repeating identical naming structures


This can lead to:

  • Duplicate reporting entries

  • Confusing attribution

  • Inaccurate performance data

Correct Setup (Recommended)


Use unique naming at every level:

  • Campaign

  • Ad Group

  • Ad


Example

  • Campaign: Winter Shoes

  • Ad Group: Sport Shoes York

  • Ad: Nike Shoes 1.1 York Logo


Each item should be clearly distinguishable.

Important Note on Renaming


If you rename campaigns, ad groups, or ads:

  • Existing tracking parameters do not update

  • Data continues attributing to old values


Best Practice


Create new campaigns instead of renaming existing ones to maintain accurate tracking.

Frequently Asked Questions


Q: Why is my reporting data missing?

This is usually caused by incorrect integration setup, missing permissions, or improperly configured tracking templates.


Q: Why am I seeing duplicate entries?

Duplicate campaign, ad group, or ad names can cause repeated reporting data.


Q: Can I apply tracking templates in multiple places?

No. Tracking should only be applied in one location to avoid conflicts.


Q: Does renaming campaigns fix tracking issues?

No. Existing tracking parameters remain unchanged. Creating new campaigns is recommended.


Q: Why is case sensitivity important in tracking?

Tracking parameters must match exactly. Even small differences can prevent attribution from being recorded.

Need Help?


If you are still experiencing reporting issues, open the Help Center or contact support for further assistance.