Pay-Per-Lead (PPL) commissions allow you to reward affiliates for generating leads through forms, surveys, and calendar bookings. Instead of awarding commissions only when a sale occurs, you can set a fixed commission amount for each eligible lead generated through an affiliate campaign.


This guide explains how to enable Pay-Per-Lead commissions, configure commission amounts, and review the commissions earned by your affiliates.

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What Is Pay-Per-Lead in Affiliate Manager?


Pay-Per-Lead (PPL) is a commission model in Affiliate Manager that rewards affiliates for generating leads rather than completing sales.


When a contact submits a form, completes a survey, or books an appointment through a tracked affiliate referral, the associated affiliate can earn a commission based on the campaign's configuration.


PPL is particularly useful for businesses focused on lead generation, appointment bookings, and building their sales pipeline.

Key Benefits of Pay-Per-Lead Commissions


Pay-Per-Lead commissions help businesses incentivize lead generation while giving them greater control over how affiliates are rewarded.


  • Reward Lead Generation: Compensate affiliates for eligible leads without requiring a completed purchase.

  • Flexible Commission Amounts: Define how much an affiliate earns for each eligible lead.

  • Multiple Lead Sources: Configure commissions for forms, surveys, and calendar bookings.

  • Commission Visibility: Review earned lead commissions directly in Affiliate Manager.

  • Affiliate Incentives: Encourage affiliates to drive traffic and generate potential customers for your business.

Supported Lead Sources for Pay-Per-Lead


Pay-Per-Lead commissions can be configured for affiliate campaigns using forms, surveys, or calendars. Selecting the appropriate source ensures that the system tracks the intended lead-generation activity and associates it with eligible affiliate referrals.


The following campaign source types are available:


  • Funnels: Direct affiliate traffic to a selected funnel.

  • Websites: Direct affiliate traffic to a selected website.

  • Store: Direct affiliate traffic to an online store.

  • External Website: Direct affiliate traffic to an external website.

  • Forms: Direct affiliate traffic to a selected form.

  • Surveys: Direct affiliate traffic to a selected survey.

  • Calendar: Direct affiliate traffic to a selected calendar for appointment bookings.


Important: Forms, surveys, and calendars must be added as components within a funnel or webpage for supported lead tracking. Custom code embeds and iframes are not supported for this tracking workflow.

How to Set Up Pay-Per-Lead Commissions


Follow these steps to create an affiliate campaign and enable Pay-Per-Lead commissions.


Step 1: Create a New Campaign


  1. Navigate to Marketing > Affiliate Manager.

  2. Open Campaign Page.

  3. Click + Add to create a new campaign.




Step 2: Select Source Type


  1. Select the source for your campaign.

  2. Choose from Funnels, Websites, Store, External Website, Forms, Surveys, or Calendar.

  3. Continue configuring the campaign.




The Pay-Per-Lead model can be enabled for these campaign sources.


Step 3: Enable Pay-Per-Lead


  1. Open the Commissions tab.

  2. Turn on the Pay-Per-Lead toggle to activate this commission structure.




Step 4: Set Per Lead Commission


  1. Locate the Per Lead Commission settings.

  2. Define the commission amount affiliates earn for each eligible lead they generate.




Step 5: Configure Advanced Commission Settings (Optional)


  1. Open the advanced commission settings.

  2. Configure multiple commission tiers if needed.


Multi-tier commissions allow you to reward affiliates and their sub-affiliates at different levels.


Step 6: Add Campaign Description & Assign Affiliates


  1. Add a campaign description to explain the campaign's goals to your affiliates.

  2. Assign the affiliates who will participate in the campaign.





Step 7: Review & Finalize


  1. Review all campaign settings.

  2. Make any necessary adjustments.

  3. Click Publish to activate the campaign.

Tracking Leads and Commissions


After publishing your campaign, you can monitor generated leads and review the commissions earned by affiliates.


Navigate to the Affiliate Payout tab to review commission information.


  • Monitor Leads: Track leads and their associated commissions directly from the affiliate's profile page.

  • View Commissions: Open the Commissions tab to review commission records. The Product column displays Lead Commission for commissions generated from leads.




Important: For accurate tracking, forms, surveys, and calendars must be added as components within a funnel or webpage. Custom code embeds and iframes are not supported for lead tracking.