The TikTok Lead Ads integration allows you to capture leads from TikTok lead generation campaigns directly in your CRM. By connecting your TikTok account, you can map lead form fields to CRM fields and automate follow-up actions using workflows.


TikTok Lead Ads now supports a Marketplace-based integration with enhanced authentication and account management. The new architecture improves security and reliability while maintaining compatibility with existing TikTok Lead Ads connections and workflows.


This article explains how to connect TikTok Lead Ads, configure lead form field mappings, manage your integration, and troubleshoot common issues.

TABLE OF CONTENTS

How TikTok Lead Ads Integration Works


The TikTok Lead Ads integration connects your TikTok lead generation forms to your CRM, allowing you to capture and manage leads.


Once your TikTok account is connected and your lead forms are configured, leads submitted through TikTok Lead Ads can sync to your CRM.


You can also use the TikTok Form Submitted workflow trigger to automate follow-up actions when new leads submit a form.

What's New With the Marketplace Integration?


TikTok Lead Ads has moved to the Marketplace architecture, introducing several improvements:


  • Enhanced Authentication: New connections use Marketplace authentication flows for improved credential handling and account security.

  • Improved Reliability: The Marketplace architecture provides a more maintainable foundation for the integration.

  • Updated Account Management: The integration includes dedicated sections for viewing connections, selecting advertising accounts, and mapping lead forms.

  • Backward Compatibility: Existing connections and workflows continue functioning without requiring reconfiguration.

  • Future Enhancements: The new architecture provides a foundation for upcoming capabilities, including multi-account support.


Important: Multi-account support is a planned enhancement. It is not confirmed as available in this release.

Before You Begin


Before connecting TikTok Lead Ads, make sure you have:


  • Access to the TikTok Business account you want to connect.

  • A TikTok advertising account.

  • A TikTok instant form created for your lead generation campaign.

  • Access to the CRM where you want to receive leads.


For assistance creating TikTok lead generation campaigns, refer to TikTok's official documentation.

Connect TikTok Lead Ads Through Marketplace


TikTok Lead Ads now supports Marketplace-based connections with enhanced security, authentication, and account management. The new architecture maintains compatibility with existing connections and workflows while supporting future enhancements.


You can enable the Marketplace integration through Labs during early access.


Step 1: Connect TikTok Lead Ads


  1. Go to Settings → Integrations.

  2. Find TikTok Lead Ads and click Connect to begin the connection process.




Step 2: Review Your Connected Account


Once connected, open External Connection to view your TikTok account's name, email address, and connection status.




Step 3: Select Your Advertising Account


  1. Open Manage Tiktok Accounts → Ad Account.

  2. Select your advertising account and click Save.


The page displays the selected account's synchronization status.




Step 4: View Your Lead Forms


  1. Open Manage Tiktok Accounts → Form Field Mapping.

  2. Review the available forms, including their Page ID, Form Name, Mapping, and Sync Status.

  3. Use Refresh Forms to refresh the form list when needed.


The Actions column provides options to manage each form's mappings.




Step 5: Map Form Fields


  1. Click the edit icon under Actions for the desired form.

  2. In the Map Fields window, match each TikTok form field to the appropriate CRM field using the dropdowns.

  3. Review the field statuses and click Confirm to save.


Successfully mapped fields display a Mapped status.

What Happens to Existing Connections?


Existing TikTok Lead Ads connections and workflows continue working without reconfiguration.

During early access, older connections remain on the existing architecture. These connections are planned to migrate automatically after the Marketplace integration leaves Labs, without requiring user action.



Note: The Marketplace architecture supports future enhancements, including planned multi-account support. This capability is not yet confirmed as available.

Frequently Asked Questions


Q. Do I need to reconnect my TikTok account after the Marketplace migration?

No. Existing TikTok Lead Ads connections are designed to continue working without requiring you to reconnect or reconfigure your setup solely because of this migration.



Q. Will existing TikTok Lead Ads workflows continue working?

Yes. Existing TikTok Lead Ads workflows remain compatible with the Marketplace migration.



Q. How do I access the Marketplace-based TikTok Lead Ads integration?

The Marketplace integration is available through Labs during early access.



Q. What happens to my existing integration while the Marketplace feature is in Labs?

Existing connections remain on the previous integration architecture during early access.

These connections are planned to migrate automatically after the Marketplace feature leaves Labs.



Q. Can I manage multiple TikTok accounts within the same CRM?

The Marketplace architecture provides a foundation for future multi-account support.

The current release does not confirm that this capability is available.



Q. Does the Marketplace migration change how TikTok leads are captured?

The migration does not introduce changes to existing lead capture workflows. It focuses on improving integration architecture, authentication, and account management.



Q. How can I check whether my TikTok account is connected?

For Marketplace connections, open Settings → Integrations → TikTok Lead Ads → External Connection and review the account's connection status.



Q. Where can I configure TikTok lead form field mappings?

For Marketplace connections, open Settings → Integrations → TikTok Lead Ads → Manage Tiktok Accounts → Form Field Mapping.