For a content marketing campaign, knowing exactly what kind of image and video format to post and how often is absolutely important. Here are the best sizes for sharing images on social media:
Image
Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia | |
Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels | Unlimited Image(s) - Recommend to post 10 Image(s) or less | Not Allowed |
Instagram Business Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum 6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended - need to keep the Width*Height - 1280 x1080 | 4 Image(s) | Not Allowed | |
| Tiktok | - | - | - | - | |
GMP | PNG JPG | 10MB | Must be greater than Width*Height - 720*720 Maximum Width*Height - 3000*3000 | 1 Image | Not Allowed |
Notes
1) Multimedia format - Posting Image(s) and Video(s) together in a single post 2) As you experiment with different kinds of images, only then you'll realize which works best for your brand. By default, these two sizes are impeccable Horizonatal (landscape): 1,024 pixel X 512 pixel Vertical (portrait): 800 pixel x 1,200 pixel
Video
Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
Instagram Business Profile | MP4 MOV | 100 MB | 3 sec - 60 sec | Between 4:5 and 16:9 | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB | 0.5 sec - 140 sec | Between 1:3 and 3:1 | 1 Video | Not Allowed | |
| Tiktok | MP4 | 50 MB | 3sec - 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
GMP | - | - | - | - | - | Not Allowed |
Content Length -
| Content Length | |
Facebook Pages and Group | 62000 character |
Instagram Business Profile Reel Story | 2200 character 2200 character 0 character |
Linkedin Profile and Pages | 3000 character |
| 280 character | |
| Tiktok Personal Tiktok Business | 150 character 2200 character |
GMP | 1500 character |
Current Rate Limits based on platforms per active user:
- Google - 300/min
- Facebook - 200/hr
- Instagram - 200/hr
- TikTok - 15/day
- Twitter - 100/hr
- LinkedIn - 150/day
OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube